Market Research.

The systematic process of collecting and analyzing target customer data, the competition, and the target market environment to aid in making messaging, positioning, and pricing decisions is called market research. Market research is an important tool for businesses to understand their customers, identify market trends, and make informed decisions about their products and services. Market research can take many forms, including surveys, focus groups, interviews, and data analysis, among others. Therefore, the correct answer is Market Research.

True.

In usability tests, we test the usability of the interface, which includes elements such as navigation, layout, typography, color, and other design features. The goal is to identify any usability issues that may be impacting the user experience, and to make improvements to the design based on user feedback.

False.

Design iterations involve making multiple versions of a design and refining it based on feedback and testing. Iterative design is an essential part of the design process as it helps designers identify and fix usability issues, improve functionality, and create a better user experience. Design changes based on iterations can lead to a more successful product or service that better meets user needs and expectations. Therefore, the correct answer is False.

False.

Expert review is a method of evaluating the usability of a product or service by having an expert evaluator examine it against a set of established usability principles or best practices. It involves a usability expert or a team of experts reviewing a product or service without involving end-users. Expert reviews can identify potential usability problems early in the design process, leading to more effective design changes and fewer usability issues for end-users. Therefore, the correct answer is False.

Empathy.

Empathy is key in user research because it involves understanding the users' needs, goals, and experiences in order to design products that meet their needs and improve their overall experience. User researchers need to have a deep understanding of their users, which requires empathy and the ability to put themselves in the users' shoes. This understanding is then used to inform the design of the product, and to make improvements based on user feedback. While surveys, questionnaires, reporting, and fundamentals are important components of user research, empathy is the foundation that underpins all of these activities.

The degree of a society's level of inequality endorsed by the followers as much as by the leaders.

Power Distance Index (PDI) is a measure of the degree to which a society's members are willing to accept and expect unequal distribution of power within their society. In other words, PDI measures the degree of a society's level of inequality endorsed by the followers as much as by the leaders. PDI is one of the dimensions of Hofstede's cultural dimensions theory, which compares national cultures across six dimensions: power distance, individualism-collectivism, masculinity-femininity, uncertainty avoidance, long-term versus short-term orientation, and indulgence versus restraint. Therefore, the correct answer is The degree of a society's level of inequality endorsed by the followers as much as by the leaders.

The technique used for evaluating findability of topics in a website is Tree test.

Tree testing is a usability testing method used to evaluate the findability of topics in a website's navigation structure. It involves presenting users with a text-based list of topics and asking them to find specific items by clicking through a simulated website hierarchy. The method helps designers identify navigation problems and improve the organization and labeling of website content. Therefore, the correct answer is Tree test.

False.

People with low uncertainty avoidance are more open to new and different ideas, opinions, and behaviors, and they are more likely to take risks and try new things. They are less resistant to change and uncertainty, which means they can be more flexible and adaptable in their thinking and behavior. Therefore, they are not restricted to new ideas, and the correct answer is False.